A fresh perspective on marketing

Simon Batchelar is a marketing mentor and author of Reframing Marketing who offers a fresh perspective on marketing your business.

Will AI take my job?

Simon leaning around a door saying "it's not ready yet"

When to start marketing

A sign saying "you need coaching" and Simon thinking "Do I want this?"
Simon saying "It's not about you"
Simon saying "no thanks"
Simon stretching a rubber band asking "how much tension is ethical?"
Simon pointing at their watch asking "are you too focused on now?"
Simon asking "Why isn’t everyone doing it?"
Youre firedAI doom predictions are 100 years old
Simon thinking "Do I trust you?" looking suspiciously at a laptop with an influencer video on it
What I learned writing a book - author Simon Batchelar holding their book

What I learned Writing a book

I get asked a lot of questions about what it was like to write my book. So I decided to write about the experience and share what I learned.

If you are thinking of writing a book, I share some things that will save you a lot of time and effort.

If you’ve always wanted to write a book and aren’t sure if it’s for you, I hope reading about my experience will help you decide if it’s for you.

Simon pointing at the words My Best Ethical Marketing Tools

Best Ethical Marketing and AI Tools

I am often asked if I have a recommended tool for a marketing task, and yes, I often do.

I created this guide that collects my best ethical marketing and AI tools in one place, so you can browse through them and find some inspiration for whatever marketing problem you are trying to solve.

Reframing Marketing

I believe that marketing can be both ethical and effective. It’s time to reframe marketing.

Reframing Marketing is an alternative to win-at-all-costs marketing – no more slick tactics, get-rich-quick schemes or high-pressure sales pitches. This book is about connecting with clients who are ready to say yes and doing marketing in a manageable way.

It’s a practical guide to marketing yourself and what you do. The 3-step plan will give you clarity about who you want to work with, what value you can offer them and why they can trust you to deliver it. It will show you how to be yourself and get paid for it.

Reframing Marketing Book Header Image 1
Reframing Marketing Book and 6 Box marketing plan