A fresh perspective on marketing

Simon Batchelar is a marketing mentor and author of Reframing Marketing who offers a fresh perspective on marketing coaches and consultants.

Simon, surrounded by piles of cash, asks the question, "Should I spend this all on ads?"

How to save money on paid ads

Simon looks at influencer-style video thumbnails and thinks, "How can I be more like them?"

How to avoid the comparison trap

Simon looking at demographics - Age, Job Role, Location and Income. Thinking these don't work.
Simon looking at a large range of options thinking "which one do I choose?"
Simon holding a camera and a microphone asking "which do you need first?"
Simon in bed dreaming the words "AI content is so boring"
How to make selling easier. Picture of Simon asking if people want what I want or what they want?
Simon pulling a large boulder with my first content written on it asking "why is this so hard?"
Simon with Selling on one hand and Authenticity on the other asking can I balance these?
Marketing is more than just Ads and persuasion
What I learned writing a book - author Simon Batchelar holding their book

What I learned Writing a book

I get asked a lot of questions about what it was like to write my book. So I decided to write about the experience and share what I learned.

If you are thinking of writing a book, I share some things that will save you a lot of time and effort.

If you’ve always wanted to write a book and aren’t sure if it’s for you, I hope reading about my experience will help you decide if it’s for you.

Simon pointing at the words My Best Ethical Marketing Tools

Best Ethical Marketing and AI Tools

I am often asked if I have a recommended tool for a marketing task, and yes, I often do.

I created this guide that collects my best ethical marketing and AI tools in one place, so you can browse through them and find some inspiration for whatever marketing problem you are trying to solve.

Reframing Marketing

I believe that marketing can be both ethical and effective. It’s time to reframe marketing.

Reframing Marketing is an alternative to win-at-all-costs marketing – no more slick tactics, get-rich-quick schemes or high-pressure sales pitches. This book is about connecting with clients who are ready to say yes and doing marketing in a manageable way.

It’s a practical guide to marketing yourself and what you do. The 3-step plan will give you clarity about who you want to work with, what value you can offer them and why they can trust you to deliver it. It will show you how to be yourself and get paid for it.

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Reframing Marketing Book and Plan