A fresh perspective on marketing

Simon Batchelar is a marketing consultant and the author of Reframing Marketing. They offer a fresh perspective on marketing for coaches, consultants, and small business owners.

Simon looking through binoculars at the words "It's time to look beyond Google search for results"

Google’s new AI is bad news, especially for Google

A webpage with one of Simon's videos being recommended to them with Simon thinking "this feels very familiar"

AI scale micro targeting is coming fast

A downward pointing graph underneath text saying "Why has my website traffic dropped?" and Simon hiding their eyes with their hands.
Simon stood underneath an umbrella and the words "The AI storm is coming" asking the question will AI break the internet?
Simon searching in a maze with their head rising above the edge of the maze wall.
Simon, surrounded by piles of cash, asks the question, "Should I spend this all on ads?"
Simon looks at influencer-style video thumbnails and thinks, "How can I be more like them?"
Simon looking at demographics - Age, Job Role, Location and Income. Thinking these don't work.
Simon looking at a large range of options thinking "which one do I choose?"
Simon holding a camera and a microphone asking "which do you need first?"
What I learned writing a book - author Simon Batchelar holding their book

What I learned Writing a book

I get asked a lot of questions about what it was like to write my book. So I decided to write about the experience and share what I learned.

If you are thinking of writing a book, I share some things that will save you a lot of time and effort.

If you’ve always wanted to write a book and aren’t sure if it’s for you, I hope reading about my experience will help you decide if it’s for you.

Simon pointing at the words My Best Ethical Marketing Tools

Best Ethical Marketing and AI Tools

I am often asked if I have a recommended tool for a marketing task, and yes, I often do.

I created this guide that collects my best ethical marketing and AI tools in one place, so you can browse through them and find some inspiration for whatever marketing problem you are trying to solve.

Reframing Marketing

I believe that marketing can be both ethical and effective. It’s time to reframe marketing.

Reframing Marketing is an alternative to win-at-all-costs marketing – no more slick tactics, get-rich-quick schemes or high-pressure sales pitches. This book is about connecting with clients who are ready to say yes and doing marketing in a manageable way.

It’s a practical guide to marketing yourself and what you do. The 3-step plan will give you clarity about who you want to work with, what value you can offer them and why they can trust you to deliver it. It will show you how to be yourself and get paid for it.

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Reframing Marketing Book and Plan