Simon Batchelar
Marketing Mentor & Author (They/Them)
Simon Batchelar is a marketing strategy and AI consultant and author of Reframing Marketing: A 3-step Plan for Effective and Ethical Marketing.
With 21 years of experience running Pallant, the specialist marketing consultancy for manufacturing engineering and technical businesses, Simon has transformed the marketing of over 450 small businesses.
Simon spent ten years as a TV and commercial sound editor and location sound recordist. Simon worked with brands like BMW, Volvo, GSK, and Adobe, as well as on Oscar and Bafta-winning programmes.
Their vision is to empower small business leaders to build more resilient businesses and lead the transition to Net Zero through workshop facilitation and the Adam + Simon Bullshit Busters podcast.
Why write a book?
Simon has seen a lot of marketing books and videos about how to ‘trick’ and pressure people into buying things. Many so-called experts peddle the same old aggressive tactics, and their marketing advice is often manipulative, toxic and just doesn’t feel right.
They wanted to help change the conversation and believe that marketing can be both effective and ethical.
Simon’s philosophy is “When you are the brand and your reputation is on the line, how you do marketing matters”.
They’ve written a book about how to make your marketing more effective and ethical, a practical guide for people who coach, mentor or inspire change in the world.
Their vision is to change the way people think about marketing and how they do it, so that they can talk more confidently about the impact of their work.
To get a fresh perspective on your marketing, connect with Simon on LinkedIn.
