Simon’s Blog

Simon stood underneath an umbrella and the words "The AI storm is coming" asking the question will AI break the internet?

Will AI break the internet?

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Simon searching in a maze with their head rising above the edge of the maze wall.

How to find your own audience

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Simon, surrounded by piles of cash, asks the question, "Should I spend this all on ads?"

How to save money on paid ads

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Simon looks at influencer-style video thumbnails and thinks, "How can I be more like them?"

How to avoid the comparison trap

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Simon looking at demographics - Age, Job Role, Location and Income. Thinking these don't work.

A better way to find your niche

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Simon looking at a large range of options thinking "which one do I choose?"

Make it easier for people to buy

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Simon holding a camera and a microphone asking "which do you need first?"

How to make your first video

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Simon in bed dreaming the words "AI content is so boring"

Is AI good at marketing?

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How to make selling easier. Picture of Simon asking if people want what I want or what they want?

How to make selling easier

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Simon pulling a large boulder with my first content written on it asking "why is this so hard?"

Why is the first time so hard?

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Simon with Selling on one hand and Authenticity on the other asking can I balance these?

How do I balance authenticity with selling?

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Marketing is more than just Ads and persuasion

Marketing is more than just Ads and persuasion

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Create your own 3 step marketing plan

I’ve written a book called Reframing Marketing, it’s a 3-step plan for effective and ethical marketing for coaches, consultants, solopreneurs, freelancers, mentors, and thought leaders.

This book is a practical guide for people who run their own businesses. The 3-step plan will give you clarity about who you want to work with, what value you can offer them and why they can trust you to deliver it.

Reframing Marketing is an alternative to ego-driven bulldozer marketing – no more slick tactics, get-rich-quick schemes or high-pressure sales pitches. This book is about ethical marketing that is manageable and connects you with clients who are ready to say yes.

I don’t believe in tick-box lists or quick fixes that work for everyone, every time – marketing is more personal than that.

This book takes you step by step through creating your own effective and ethical personal marketing plan.

Simon Batchelar with their book Reframing Marketing
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