Simon with Selling on one hand and Authenticity on the other asking can I balance these?
Marketing is more than just Ads and persuasion
Simon stretching a rubber band asking "how much tension is ethical?"

Creating Tension

Simon pointing at their watch asking "are you too focused on now?"

Liminal Marketing

Simon asking "Why isn’t everyone doing it?"
Simon thinking "Do I trust you?" looking suspiciously at a laptop with an influencer video on it
Simon asking "why won't people buy this?" next to a mystery box.
Joke poster for a marketing magic formula advert that is common on social media with a wheelbarrow of cash and a sleazy sales person.
A split in the path with two directions to go
A big question mark