Simon with Selling on one hand and Authenticity on the other asking can I balance these?

How do I balance authenticity with selling?

…
Marketing is more than just Ads and persuasion

Marketing is more than just Ads and persuasion

Simon stretching a rubber band asking "how much tension is ethical?"

Creating Tension

Simon pointing at their watch asking "are you too focused on now?"

Liminal Marketing

Simon asking "Why isn’t everyone doing it?"

Why aren’t people doing ethical marketing?

Simon thinking "Do I trust you?" looking suspiciously at a laptop with an influencer video on it

Can you trust influencers?

Simon asking "why won't people buy this?" next to a mystery box.

What to do when you’re not getting many clients

…
Joke poster for a marketing magic formula advert that is common on social media with a wheelbarrow of cash and a sleazy sales person.

How do you make marketing work when everything you’ve tried so far hasn’t?

A split in the path with two directions to go

Does ethical marketing work?

A big question mark

Why does choosing ethical marketing matter?

Create your own 3 step marketing plan

I’ve written a book called Reframing Marketing, it’s a 3-step plan for effective and ethical marketing for coaches, consultants, solopreneurs, freelancers, mentors, and thought leaders.

This book is a practical guide for people who run their own businesses. The 3-step plan will give you clarity about who you want to work with, what value you can offer them and why they can trust you to deliver it.

Reframing Marketing is an alternative to ego-driven bulldozer marketing – no more slick tactics, get-rich-quick schemes or high-pressure sales pitches. This book is about ethical marketing that is manageable and connects you with clients who are ready to say yes.

I don’t believe in tick-box lists or quick fixes that work for everyone, every time – marketing is more personal than that.

This book takes you step by step through creating your own effective and ethical personal marketing plan.

Simon Batchelar with their book Reframing Marketing
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