Simon looks at influencer-style video thumbnails and thinks, "How can I be more like them?"
Simon pulling a large boulder with my first content written on it asking "why is this so hard?"
Simon leaning around a door saying "it's not ready yet"

When to start marketing

A sign saying "you need coaching" and Simon thinking "Do I want this?"
Simon saying "It's not about you"
Simon saying "no thanks"
Simon stretching a rubber band asking "how much tension is ethical?"

Creating Tension

Simon pointing at their watch asking "are you too focused on now?"

Liminal Marketing

Simon saying "you need this" gesturing to a box to another Simon asking "do i?"
Simon holding a book asking what's your story