Simon with their hand raised palm forward showing 5 fingers and the text "5 Questions to Improve Your Marketing"

5 Questions to Improve Your Marketing

Simon looks at influencer-style video thumbnails and thinks, "How can I be more like them?"

How to avoid the comparison trap

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Simon pulling a large boulder with my first content written on it asking "why is this so hard?"

Why is the first time so hard?

Simon leaning around a door saying "it's not ready yet"

When to start marketing

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A sign saying "you need coaching" and Simon thinking "Do I want this?"

Why don’t people buy what they need?

Simon saying "It's not about you"

How to do marketing when you don’t like talking about yourself

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Simon saying "no thanks"

Why do people say no to working with you?

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Simon stretching a rubber band asking "how much tension is ethical?"

Creating Tension

Simon pointing at their watch asking "are you too focused on now?"

Liminal Marketing

Simon saying "you need this" gesturing to a box to another Simon asking "do i?"

How to influence a decision (ethically)

Create your own 3 step marketing plan

I’ve written a book called Reframing Marketing, it’s a 3-step plan for effective and ethical marketing for coaches, consultants, solopreneurs, freelancers, mentors, and thought leaders.

This book is a practical guide for people who run their own businesses. The 3-step plan will give you clarity about who you want to work with, what value you can offer them and why they can trust you to deliver it.

Reframing Marketing is an alternative to ego-driven bulldozer marketing – no more slick tactics, get-rich-quick schemes or high-pressure sales pitches. This book is about ethical marketing that is manageable and connects you with clients who are ready to say yes.

I don’t believe in tick-box lists or quick fixes that work for everyone, every time – marketing is more personal than that.

This book takes you step by step through creating your own effective and ethical personal marketing plan.

Simon Batchelar with their book Reframing Marketing
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