How to use AI to post on LinkedIn
Are you tempted to get AI to write your LinkedIn posts?
Or, at the risk of asking a loaded question: where do you stand on the balance between efficiency & convenience versus effectiveness?
As coaches, consultants, and small business owners, you’re under pressure to constantly create engaging content to connect with your audience and this can feel overwhelming. That’s why plenty of people are using AI for their online marketing.
But is AI content any good? Won’t it just make you sound the same as everyone else?
As with any tool, the results depend on how you use it. In this post, I want explore how to make AI work for you without sacrificing the authenticity that makes your content unique.
Your ideal client doesn’t want AI slop…
To save time and effort, it’s tempting to use AI to churn out posts quickly. After all, you can input a prompt and instantly receive a full-length LinkedIn post, ready to publish. But here’s the catch: these posts are often be full of buzzwords, clichés, and jargon, and lack the depth and personal touch that will resonate with your audience. Leaving it all up to AI means generic and uninspired (and uninspiring) content.
Your ideal clients want real value from your posts: genuine insights coupled with a sense that you understand their specific needs. Flooding your LinkedIn account with AI-generated slop will drive people away rather than draw them in.
Quality always beats quantity when it comes to building the meaningful relationships and trust that your business relies on.
So, how can you use AI when creating content?
AI can answer common questions
Engaging with your ideal clients means speaking to their concerns and answering their questions. This is the method I’ve used for years to grow my own audience. It works. And even better, AI can help.
Think about the most common questions you get asked – the questions that clients most often ask when they first start working with you; the questions that crop up time and again.
You can use AI to research these topics, to find new perspectives, and even to generate different ways of explaining the answers. You can even use AI to suggest the questions.
For example, if you’re a business coach who often gets asked about time management, you can use AI to research new ideas, uncover the latest statistics, or explore new frameworks for effective time management. You don’t use AI to write the entire post for you, but it can be an excellent tool to help you flesh out your ideas and present them in a fresh way.
Using AI without losing yourself
A common concern about using AI is that it will make your content less authentic. Less you.
The good news is, you can use AI and not lose your unique voice or style. In fact, AI can enhance your content creation, not detract from it.
Here are three ways to use AI while maintaining authenticity:
- Use AI for research not writing: AI can help you gather information, research a topic, or generate ideas for a post. The key is to take what AI provides and make it your own at the writing stage. Add your personal insights, change the tone and style to sound like you and you can create content that is authentically yours. It’s what I’ve done with what you’re reading right now.
- Better prompts = better results: This the opposite of the old ‘garbage in, garbage out’ adage. The more detailed and specific your prompts are, the better the AI’s output will be. So, when AI-generated content feels generic, shallow, or just off, try tweaking your prompts to guide the AI toward producing material that sounds more like you. Over time, you’ll get better at crafting prompts that give results that sound closer to your own voice.
- Tweak and edit: Even if the AI gives you a solid draft, take the time to tweak and edit it so it fits your brand and your personality. Change the phrasing, add a personal anecdote, adjust the structure… small edits can make all the difference in how the content comes across to your audience.
Don’t worry about reworking or repeating ideas – your audience won’t notice
One important thing to remember is that people rarely retain everything they see on social media. If you’ve shared an idea or concept before, don’t be afraid to repeat it. Exploring and repackaging key ideas and concepts in different ways is a great way to build trust and understanding with your audience. Over time, your followers will come to see you as an expert on that topic.
If you don’t believe me, this is the 4th time I’ve explained this concept in 5 weeks. Did you notice?
AI can help you find new ways of explaining ‘old’ concepts. For example, you might write a post about the importance of setting business goals, and then follow up a few weeks later with a post about practical goal-setting strategies. Both posts will cover similar ground but approach the topic from different angles, reinforcing your key messages and keeping your audience engaged.
But… “Won’t AI rob me of my authenticity?”
It’s natural to worry that relying on AI will dilute your personal voice. But here’s the truth: AI is just a tool. You’re still the expert. It’s still you talking to your audience.
You can use AI to help you discover new ideas, carry out research, or structure your posts, but use it wisely and the final result will always reflect your own voice, insights, and experience. AI can be a time-saver, but it’s up to you to ensure the content stays true to you and your brand.
Over the last few months, I have been using ChatGPT to start drafting these blog posts, which I then edit in Grammarly. I then send the draft to my copy editor Dave who gives it a final edit – I’ve been working with him for years now, so we are very much in sync. The interesting thing is that no one has noticed that my blogs have ChatGPT in the mix. I have maintained my authenticity. You can, too.
If you’d like to learn more about how to use AI for your marketing while keeping your authenticity intact, my AI video course is just what you’ve been looking for. It’s designed to help coaches, consultants, and small business owners like you use AI effectively without compromising the personal touch that makes your business unique.
